IDEAS DON'T HAPPEN because they are great—or by accident The
misconception thatgreatideasinevitably lead tosuccess has prevailed
fortoo long. Whetheryou have the perfect solution for an everyday
problem or a boldnewconcept for a creative masterpiece, you must
transformvisioninto reality. Farfrom beingsomestroke of creative
genius, thiscapacity to make ideas happen canbedeveloped byany
one. You just need to modify your organizational habits, engage a
broader community, and developyour leadership capability.
This book aims to take pie-in-the-sky notions of how the cre
ative process unfolds andbringthemdown to earth. Creative people
are known for winging it: improvising and acting on intuition is, in
some way, the haloed essenceof what we do and who we are. How
ever, when we closely analyze howthe mostsuccessful and produc
tive creatives, entrepreneurs, and businesspeople truly make ideas
happen, it turns out that "having the idea" is just a smallpart of the
process, perhaps only 1 percent of the journey.
MAKING IDEAS HAPPEN - OVERCOMING THE OBSTACLES BETWEEN VISION AND REALITY by Scott Belsky 2010