The book challenges the misconception that great ideas inevitably lead to success and provides practical advice on how to turn vision into reality. It emphasizes the importance of modifying organizational habits, engaging a broader community, and developing leadership capability. The book aims to bring down pie-in-the-sky notions of the creative process and highlights the importance of improvisation and intuition in the creative process. However, it also emphasizes that 'having the idea' is just a small part of the process, perhaps only 1 percent of the journey.